Grip: the most popular Dutch PFM app
Find out how one of the Netherlands’ biggest retail banks – ABN AMRO – increased customer satisfaction by partnering with Tink to create the Grip app.
Money Manager
Grip achievements
550k+ users
Grip is the #1 PFM app in the Netherlands, with hundreds of thousands of users.
73% would recommend
After the release of Grip, 73% of customers said they’d recommend the app.
Improved brand perception
50% of customers said their perception of the brand improved after the app launch.
Roland Booijen, Director Apps & Digital Innovation at ABN AMROWith an unbeatable time-to-market, the Grip app is one of our most successful partnerships to date.
Roland Booijen, Director Apps & Digital Innovation at ABN AMROWith an unbeatable time-to-market, the Grip app is one of our most successful partnerships to date.
Address customer needs
In a customer survey, ABN AMRO found that 50% of their customers wanted a better understanding of their finances, with 25% admitting they had a hard time controlling their spending. ABN AMRO wanted to address those needs and help customers get more control over their finances.
Address customer needs
In a customer survey, ABN AMRO found that 50% of their customers wanted a better understanding of their finances, with 25% admitting they had a hard time controlling their spending. ABN AMRO wanted to address those needs and help customers get more control over their finances.
A new personal finance app
ABN AMRO had an idea, but they needed a partner that had experience building a PFM app that users love.
They reached out to Tink, and together they set out to create a brand new app that would let users:
Get an easy overview of expenses
Track budgets broken down by category
Receive alerts to stay on top of spending
A new personal finance app
ABN AMRO had an idea, but they needed a partner that had experience building a PFM app that users love.
They reached out to Tink, and together they set out to create a brand new app that would let users:
Get an easy overview of expenses
Track budgets broken down by category
Receive alerts to stay on top of spending
The #1 PFM app in the Netherlands
The app they developed, called Grip, was a massive hit. With over 550,000 users (and counting), it became the #1 PFM app in the Netherlands.
Besides achieving what they set out to do – helping customers manage their finances more easily – the app also resulted in an improved brand perception for ABN AMRO.
The #1 PFM app in the Netherlands
The app they developed, called Grip, was a massive hit. With over 550,000 users (and counting), it became the #1 PFM app in the Netherlands.
Besides achieving what they set out to do – helping customers manage their finances more easily – the app also resulted in an improved brand perception for ABN AMRO.
Caroline Lanslots, Business Development Manager - NetherlandsI'm proud of the great relationship we’ve built with ABN AMRO, a partnership that goes way back to Tink's early days. I really enjoy getting to work with great team of experts who together have built a leading solution for Dutch banking clients, and are continuously cooperating to keep improving the user experience. I'm looking forward to see our close partnership grow even further into the future.
Caroline Lanslots, Business Development Manager - NetherlandsI'm proud of the great relationship we’ve built with ABN AMRO, a partnership that goes way back to Tink's early days. I really enjoy getting to work with great team of experts who together have built a leading solution for Dutch banking clients, and are continuously cooperating to keep improving the user experience. I'm looking forward to see our close partnership grow even further into the future.
Interesting reads
How ABN AMRO turned its PFM app bank-agnostic
ABN AMRO and Tink joined forces to make the bank’s popular personal finance management app, Grip, more open and relevant with multi-banking, so users can add accounts from other banks inside the app – and Grip can reach more customers.
What is multi-banking, and what is it good for?
Multi-banking makes it easier for people to see the full picture of all their finances by gathering all their accounts in one view. Here’s why that can make a big difference for consumers and businesses.
What is data enrichment, and what is it good for?
Data is great, but it can often be made better. That’s what data enrichment is all about. Here’s what data enrichment can do for financial data in very simple terms. And why it can make all the difference.
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